About Us

When I was trying to come up with a name for the store I opened, right around the corner from the Pier Peddler in Times Square on July 3rd of 2003, "Local Color" just wouldn't leave my head, but no one seemed to like it! The expression "local color" is used to describe all the interesting elements that typify the character and charm of an area.  There just couldn't be a better name for this shop that's a dizzying array of colorful artwork, funky jewelry, casual resort wear and gifts for your home.  Like I said...all three stores are an "experience!"

The Islander's grand opening was December 4, 2017 in the Santini Marina Plaza at the south end of the island.  The store has cool and sophisticated tones of sea glass and driftwood and caters to Islanders everywhere!

A mix of upscale clothing for ladies and beautiful beach-inspired gifts for your home, The Islander has become a go-to spot for locals and visitors alike.  The marina-like setting of the plaza has so much to offer visitors to the area.  Restaurants, fishing charters, and of course great shopping at The Islander!

The Pier Peddler was opened on December 31st 1985 at the base of the Fort Myers Beach Pier, by my parents Jo and Jose Cereceda. 

One of the most memorable things about The Pier Peddler is the hundreds of police and service badges that line the perimeter of the store.  Over 30 years, it's become a collection we are proud to display.  Check out our stories to read more about them! Whether you need a pair of sunglasses, a dress to wear to dinner, or a gift for your favorite guy, the Pier Peddler is the place to go!